Aubin Palmer (00:02)
Hello, Power Women. It is so good to be with you again this week. And can you believe it is May 5th month of the year. Beautiful energy of spring and power to be with all of us and
especially for you moms out there. You always hear about May, December and that end of the school year, lots of stuff going on and we get to hold the energy and experience we want to have. So I have lots going on right now in my own life with my own family and I still love to show up for my business. I still love to be here with you Power Women because it fuels me. It helps me be at my best so that I can be there with my family and not use the word
busy. You know, I'm always talking about that of having full days and enjoying everything that we do and remembering that each thing is what you want to be doing with your time. And so having that perspective helps you to show up, enjoy it, be present and edit and take things out that aren't what you really want. So hope you're all having a wonderful May already and feeling that power. Today, I wanted to talk about the real
power of using intuition versus logic or the smart way in your business and I get this term the smart way I was talking with a friend and I didn't get her permission to start the story so I'm just gonna kind of leave it vague to convey the point but her business was being forced to make a big decision some of the contracts she had with other people weren't working out people had ended the contract and so she had
to decide to end a part of her business that she loved or find a new way to do it. And she was very stressed and overwhelmed about this and she was just sharing with me, know, I love this so much and I want to make this work but I don't know if it's the smart thing to do.
I asked her why, why is it not smart? And she said, well, it's not the most profitable part of my business. And in order to keep this working, I'm worried I'm going to have to invest more into this than anything else. So that's very logical, right? She's saying it's not the most profitable thing I offer, but it's not.
it's going to cost more to make it work now than it was. And there was some fear there of that doesn't feel very smart. And she even said anyone in business would tell you that you have to only invest into the smart thing, the logical way basically of if you invest into what makes you money, your business will grow. And I had to tell her, you know,
as I have done business and helped women do business especially sometimes you have to do what feels right and follow your intuition even if it's not smart because the purpose of your business is not always just to make the most money possible and I could tell it surprised her that I said that she seemed a little taken back the purpose of your business is not just to make the most money possible because
If you only care about the money, you might end up making decisions that aren't aligned, that don't bring you fulfillment, that take you in directions, that take the passion out of your business. And this is...
very bold thing to say in the business world because a lot of business coaches and gurus out there would say you always do the smart way. You find what brings you the most profit, you give all your energy there, you only invest and make bigger, you only scale what is gonna help you grow in money. But I looked at her in the eyes and said if you think of investing in this
and giving energy to this. Does it bring you fulfillment? Does it feel right in your heart and your soul? Do you feel expansion and alignment with who you are in doing this business? If you decide to invest in this. And she's like, well, yeah, of course, this is this means so much to me, and this is why I do a lot of what I do. And I told her often when.
we follow this intuition, when we follow what feels right, even if it's not the smart way, things are gonna show up for us that we cannot see right now, that are going to make it more profitable, make it more an asset to our business to grow.
as a person, as a business. And even if it doesn't, it gives you that fulfillment and purpose that is why you started the business in the first place.
And I could tell she just really felt that for a minute and could see that this was a whole new way to look at this situation, this decision she was in. And so I kind of conclude our conversation with by telling her, stop asking yourself if this is the smart thing for you to do and ask yourself if this is the right thing for you to do for you.
Not even for your business, but for you. Because when you are an entrepreneur, you fuel that business. You are the heart of your business. And if all you're thinking about is what's the best way to scale? What's the best way to grow this business? What's the best way to make more money? What is the best thing for this business? Is this the smart thing to do? You will forget you in the business.
So whatever you are looking at right now in your business, I want to ask you, are you looking at it? If this is the smart way or is this my intuition, the right thing for me?
And when you feel fulfillment and love and alignment and purpose with what you're doing, I want you to think of a time you have been doing that in your business. And you hear me say all the time that your business can be effortless. And notice that I never say workless. You still do work. You still are putting out.
time and energy to create this business. But this element of effortless comes when we're in alignment, comes when we are doing the thing that brings us fulfillment. And I could just tell as we were talking that she has so many ideas of how to make this work in ways that will make it make money and
I did point out, like, don't do something that just puts you in the hole. You can't make any money from it. It can't be sustainable. You do have to make your business sustainable. You do have to be able to keep it afloat and make it grow, like, able to sustain for you so that it is bringing in some profit and able to do things that you are able to live off of. That's part of making money in a business, of course.
but you can't let it drain you. And that's the opposite of the effortless thing. The thing that's aligned fuels you. It gives you more energy. It helps you show up. It brings out your creativity. You think of new ideas. You're open. You receive.
manifestations and abundance that things that will change your life by following that path versus when you're just doing the smart way that doesn't feel good to you, but it's the logical thing to do. That's when it drains you. That's what brings the burnout. That's what makes it so hard to show up for your business every day because you're doing the logical way, the thing that you should be doing. And I have been watching lately that there are some big coaches
and people in the industry like Jordan Page, Kristen Boss, who are making big pivots and coming out and saying, I lost myself in my business. I stopped caring about what I loved and doing this from my soul and I let the money and the growth drive me. And it has been so fascinating to watch as they are making big pivots in their business.
And and being real and sharing like I couldn't do it anymore. It wasn't sustainable It wasn't sustainable in their energy it was sustainable in money they were making a lot of money, but they couldn't show up anymore it drained them too much and
I have been so passionate about helping women build businesses from the ground up in any stage of business that they are on fire. They are in their power so that you don't have to get that big and make a big pivot. You can build it the whole time with this energy of seeing who you are, believing.
in what you're doing and when you come to experiences like my friend is having to make big decisions you are following your intuition. Now the big question then is how do you do anything from intuition? How do you know when it is intuition? â
My friend even did say like how do I know it's just not like what feels good to me and it's it just feels I'm just acting on emotion and that that is an important thing to look at because people do have give this very negative connotation to acting on emotion. And so what I love to say here is what I have really learned to see the difference between being in intuition and not being just emotional.
is your state of being and being in your lower brain, your higher brain, your ego or your higher self. And the real difference with those is that ego or lower brain is always fear based. And when we're in our higher self, we are in flow. We feel open. We feel peace.
We fill the abundance and the numbers aren't the driving factor. Often in the ego with the fear, the numbers you're looking at are the driving factor. And it's not that the numbers don't matter. It's a paradox of how we think about this. We have to look at the numbers and know that it all works out. We're not gonna lose all our money. We're not gonna go bankrupt from doing this.
but there also is a lot of faith in yourself, in your feeling of intuition that this is all gonna work out. And when we put this faith in ourselves and in our intuition, we grow exponentially. We...
changed who we are because we're saying I'm not going to do what someone else told me to do. I'm not going to run my business all about the smart way the logic. I am going to run this business from my soul from who I am and let my energy of purpose and what I want to do become what
I share with others and that is how it becomes effortless. That is how it gives you energy. That is how it becomes sustainable monetarily and in lifestyle. And the cool thing is that when we make it more about that, the money does attract you because people can feel that energy from you. And it's not that people don't make money the hustle way and push and grind and they're fear based and they can still make money. It does happen.
But eventually they snap. They can't do it anymore. It isn't sustainable in energy, even if it's sustainable and making a lot of money. And so my favorite way to say this to be in your highest self to know when your intuition is to be in the flow and to really feel.
the abundance, the presence, the peace of mind, knowing that you are okay. And this is what we're actually all looking for all the time. This is what we want to be experienced. And if we didn't experience the other, we couldn't know it. It is part of the opposites that we need to really know it, but it can be where you make decisions from in your business. So the first part of...
using intuition to make decisions is to be in the flow. And I want you to think of an experience you had where you felt that, where you were in the flow. And that you were so present that nothing seemed wrong. Nothing seemed like it could stop you. Nothing seemed a problem. There was no fear.
And when you are in that energy and can say, you know, I feel like I should do this. It's not the most logical. It's not definitely the biggest profit driving thing in my business. It's not the thing that someone else objectively just looking at the numbers would tell me to do. But from me as the heart and soul of this business and my life, this is what I feel right now. I don't feel fear to make this decision.
Now sometimes there can be a little bit of like a nervous excitement definitely, especially when it's the unknown and it's something brave. Again, it's brave because it doesn't mean there isn't a degree of, â I'm a little nervous. This isn't for sure. I don't know how this is gonna work out. That kind of feeling is totally normal and okay when we're in this flow.
But it's a buzz feeling and you can shift it to the excitement very quickly. You hear that the scared feeling and nervous feeling are in the same vibration.
That is different than the fear I'm talking about here. The fear is the, no, I can't do this, I'm not good enough, what am I thinking, this is never gonna work. That kind of fear is very spiral down draining. The nervous excitement fear is different. And so it's not even fear to me, it's more of just the buzzy feeling of like, I want this, it's unknown, I'm a little scared. And I'm gonna do it. That's.
the energy that you can have with intuition to say I'm in flow. This is new. It's taking faith. Faith means you don't know, but you're doing it anyway. It feels right. You don't have a clear plan that will work. You can't see the future, but it feels right. And it's what's coming from you, which leads to the second part for me of really acting in intuition is
trusting that your desires, what feels right to you in this flow, is coming from your future self and God. I have learned to see intuition that way. This feeling inside of me is coming from sources that do know the future, that do know it's going to work. And so when you hear me say that,
you wouldn't desire it if it wasn't possible for you. So really lean into your desires and see them and work with them and believe they are even in you because they are possible.
And so trusting that God and your future self are on your side, you're not alone. And we all have that available to us all the time. When we think about making decisions that way with this power of intuition and being in flow, feeling that expansion and seeing that it's going to work without having proof and concrete.
evidence, it changes us because we learn to trust ourselves more than the external. The internal becomes our source of power and that is always where our true power lies.
So just pause for a moment and see how it feels to say, my intuition is my relationship with God and my future self, and they are always there to tell me what is possible. And whatever desire comes to me, an idea, a possibility, is my intuition, AKA people in the future that know what's possible, what's happening.
giving me a little clue, a little insight, a little desire to create that.
This gives me so much more safety feeling like I can do things that I desire. I used to think desires were just crazy ideas that came to me. And you can tell when a desire is coming from comparison, looking at what other people are doing. That's more of the ego versus when it's coming from you, your soul. You're in the flow and you feel it.
And often other people, I feel like I know I'm in flow because I know other people probably wouldn't think it was that cool of an idea or wouldn't want it or wouldn't understand it. And then it's like, yeah, this is coming from inside of me. This isn't coming because I'm just seeing what everyone else is doing and wanting what they have. This is coming from me, my soul, my intuition. And when we step into that,
it creates a whole new level of confidence and power to create. And then the third part of this that I really love to emphasize when acting and intuition is trusting that this first idea you have will lead to things you can't even imagine right now. I
love just remembering where I was when I started my business and just thinking if I made a hundred, two hundred dollars a month it would be enough. I think I was making average of about a thousand dollars a month at my job at the hospital as a nurse. So was like if I can just make a thousand dollars a month I'll be fine and I had to work to get there so I was like seeing it in the future.
But I followed my intuition to go all in on this business, to quit my job at the hospital. Little steps would come to me to try this new offer, to hire this coach, to make a big pivot in my niche. Little things would come to me along the way in intuition, in trusting myself, in believing it was possible that have led me to a place where I never...
even imagined. I didn't even know what retreats really were. And now if you know me, I am obsessed with retreats and little teaser planning one for the fall coming up soon. All the info will be released soon, but working on that behind the scenes and just the experience I have hosting retreats is is another level for me. And so that is why I love him so much. And it isn't even about the money or what
it does for my business. It's about the fulfillment and passion it brings to me. I am in the flow at such a high level when I am doing that. So I work so hard to get to do those. And when I started this business, I had no idea that's where I would be in five short years, making so much money, helping so many people, getting to host retreats and do private coaching and certified coaches and
Things that we have no idea about will come to us later. But learning to trust your intuition that if you follow that heart and belief in your future self and God guiding you, you will figure things out. Things will be better than you can even imagine right now.
And I watch people when they're in this, I have to do it the smart way energy. They're blocking that. They're blocking the ideas that could help them grow in ways they can't even see because they're trying to control the future, control what they see the smart way. And not that it doesn't work. People scale their businesses often this way.
but you won't hear me use the word scale very often. I personally don't love that word. How many business coaches do you hear say that? I don't love that word because I love the idea of growing my business. It's the same concept, but when I hear growing my business, I feel the expansion and...
fulfillment with it of being who I am and having it manifested in the business as we grow together because you grow with your business and the business matches your level of growth where you are. When I hear scale it feels more about the business and the numbers and making big big decisions and how do I make this explode monetarily.
but I don't feel the same energy of growth and expansion and fulfillment and effortless.
And so there are things that are coming to your mind right now that you might be a little scared to do, might feel a little nervous about, but I want you to pause and close your eyes and put your hand on your heart and ask yourself, is this fear to do this or is this excitement and nervous and do I feel flow?
If you are really just so afraid and feel so much fear that it is stopping you, then there's some things to look at. And this is why I love coaching because I dive in with clients and we really look at each part of it and help you really figure out what are you doing out of fear and ego and what are you feeling out of intuition. And finding that alignment will change your life and your business.
and you get to act in flow, you get to act in intuition, you get to do what isn't the smart thing quotations, but what is right for you. And when you do that, you don't have to have a big business that you let go of. You don't have to be so burned out you can't function.
you get to build a sustainable, abundant, aligned business every single day. And this is what I talk about. This is the success I want because it doesn't have to be just about the money. Now, I love money and I love talking about money and I love helping women make money, but it's not just about money. It doesn't have to be and it never will be because if it is just about money. â
you make different decisions, things might not align anymore and that eventually will burn you out, eventually will not be sustainable anymore. And as I've watched women more and more struggle to run a business out of alignment, I think men have taught themselves to a lot just because of society and the pressure they feel too. But women when they are running a business that's out of alignment eventually cannot do it anymore.
They can try, they can do it for a while, they do their best, but that shifts you into hustle. That shifts you into making it about the numbers and what other people think and getting approval and validation and having to have a certain amount of money in your bank account to think it's even worth it. And eventually you won't be able to do it anymore.
So it's your choice today to decide how you're going to run this business from intuition or just smart way. And I promise the more and more you lean into your intuition, the more and more you get to feel success every day, the more and more money will come to you effortlessly because what you are doing will fuel you, give you more energy, help you show up better in your whole life. And that is
why I run a business. Not to take me away from life but help me be who I really am even more. That is how I am a better mom, a better wife, more who I am and that is why I believe in running a business so much because it has changed my life for the better. Help your business do that for you by the energy you're doing it from. Not always the smart way but the right way for you.
Alright women, if this episode has been helpful for you anyway, all I ask is that you share it on social media and put it in your stories. Put a link, put just a snapshot, tag me in it, tell someone else why they have the power to run their business from intuition too. Because the more we all share this, the more people get to, and not even people, women get to feel this power that they have. We are all power women.
and we all have experiences in our life of seeing this power and I want you to really feel that yourself and the more people you share with it they get to feel it too you feel it even more. So if this was helpful for you that is all I ask of you today and I hope that you can take this with you and move forward in creating the life and business that you want. Alright I will see you next week.
